Infor CRM Business Edition helps SMBs improve sales and deliver outstanding customer service

Published 30th April 2008

Rapidly deployable solution provides critical CRM functionality, built-in integration to key ERP platforms

April 29, 2008 – Infor today announced the availability of Infor CRM Business Edition, a customer relationship management (CRM) software package designed to meet the specialised sales and service needs of small to mid-sized businesses (SMBs). Infor CRM Business Edition streamlines critical CRM functions, helping sales organisations convert leads into sales and enabling service representatives to nurture customer interactions into long-term profitable relationships.
Infor CRM Business Edition consists of the Infor CRM Sales and Infor CRM Service modules. The combined solution simplifies configuration and reduces deployment costs. Additionally, the solution features built-in integration to Infor ERP SyteLine and Infor ERP LN, enterprise resource planning solutions used by thousands of discrete manufacturers worldwide.
Infor CRM Business Edition helps SMBs address a pressing need – CRM applications tailored to their specific business requirements that are easy to use and implement. In addition, Infor CRM Business Edition helps SMBs mitigate the risk of customer churn by transforming disparate customer information into a consolidated view of the customer. It provides a structured approach to selling that combines accurate tracking of sales opportunities together with detailed customer information, such as interaction tracking across multiple channels, which enables support organizations to deliver outstanding service.
“SMBs require solutions that simplify their operations and help them run more efficiently,” said Dr. Patric Timmermans, senior director, industry and product marketing, Infor. “Infor CRM Business Edition delivers best-in-class business and industry practices pre-defined, providing a cost-effective CRM solution that will enable SMBs to improve customer sales and service.”
For more information on Infor CRM, visit www.infor.com/solutions/crm.

About Infor
Infor delivers business-specific software to enterprising organizations. With experience built in, Infor’s solutions enable businesses of all sizes to be more enterprising and adapt to the rapid changes of a global marketplace. With more than 70,000 customers, Infor is changing what businesses expect from an enterprise software provider. For additional information, visit www.infor.com.

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