New Terminals Drive Sales At JJB Sports

Published 6th May 2008

Redhill, UK, 6 May 2008 – JJB Sports has seen an uplift in sales on lines promoted on newly installed interactive Smart Terminals from JAOtech. Customers use touch screens to browse multimedia content on golf, footwear and other sports equipment on terminals placed adjacent to the lines that they are promoting...

Phil Heyworth at systems integrator Missing Link said, “When we received the specification from JJB we evaluated a whole host of different options before we selected JAOtech’s systems. The Obie 17-inch Smart Terminals(TM) were chosen for their specification, adaptability and carefully thought-out design.” Importantly for JJB the JAOtech Smart Terminals(TM) have been designed for maximum flexibility, and can be customised to deliver bespoke and compelling interactive experiences.

Dan Hayes from JJB commented, “We wanted to provide our customers and shop floor staff with a system that would promote key product lines, supply them with relevant product information, be easily updated, aesthetically pleasing and fit in easily with our store furnishings. We started to realise benefits almost immediately with improved customer service levels and increased customer knowledge, which has ultimately led to an increase in sales for the featured products. The terminals have allowed us to achieve the goals we set at the start of this project.”

Obie interactive terminals are based around PC technology with a range of different processor options, can be run on Linux and Windows and are compatible with all major PC applications. The terminals incorporate a host of design features that make them suitable for use by the public in demanding, rugged retail environments, including a touchscreen menu system and simple networking throughout the store using cables or via wireless network connectivity.

The Smart Terminals(TM) from JAOtech have now been fitted in approximately 250 stores nationwide. Most of these stores have two screens, one in the footwear department and one in the golf department.