NEOVIA Announces Agreement With Online Gaming Giant SEGA Games Limited

Published 4th February 2010

Thursday, 28th January 2010 – NEOVIA Financial Plc (LSE: NEO), the independent global online payments business, announces a major new contract with SEGA Games Limited for its leading online e-wallet NETELLER at IGE, London’s largest annual gaming event.

SEGA Games is a wholly owned subsidiary of the SEGA Corporation and has recently launched www.SEGAPoker.com and www.SEGACasino.com. These two large and prestigious gaming platforms now accept transactions from NETELLER’s growing worldwide member base.

NETELLER is the online cash account that consumers use to spend securely at merchants around the world. It also helps merchants overcome fraud and abandonment associated with traditional card payments as well as having built-in marketing tools to increase customer lifetime value.

Using one of the most secure online payment methods available to make transactions online, SEGAPoker and SEGACasino users will now be able to transfer funds to and from their accounts using their NETELLER account. NETELLER allows a wide range of deposit options including major debit and credit cards plus major European local payment options. Users are able to manage their funds simply within their SEGAPoker and SEGACasino accounts in real time.

A SEGA Games spokesperson commented, “We are very excited to have NEOVIA on board as a partner with SEGA Games. SEGA is one of the world’s leading providers of online games and, for decades, has been one of the most trusted gaming conglomerates in the world. Having the NETELLER e-wallet gives our players the assurance that we are providing an experience they can enjoy with the confidence that their money is safe and secure.”

“NEOVIA continues to capitalise on the remarkable growth of the online gaming market by providing trusted, secure and innovative payment services to one of the largest and best names in the industry, SEGA Games Ltd.”, said Dan Starr, Executive Vice President of Sales, Marketing and Products at NEOVIA.

www.SEGACasino.com and www.SEGAPoker.com feature an all-inclusive suite of gaming products.

About NEOVIA Financial Plc

Trusted by consumers and merchants in over 160 countries to move and manage billions of dollars each year, NEOVIA Financial Plc operates the world's leading independent online payments business. Through its Payment Suite, featuring NETELLER®, NETBANX®, Net+™ and 1-PAY™ brands, NEOVIA specialises in providing innovative and instant payment services where money transfer is difficult or risky due to identity, trust, currency exchange, or distance. Being independent has allowed NEOVIA to support thousands of retailers and merchants in many geographies and across multiple industries.

NEOVIA Financial Plc is quoted on the London Stock Exchange’s AIM market, with a ticker symbol of NEO. Subsidiary company NETELLER (UK) Limited is authorised by the Financial Services Authority (FSA) to operate as a regulated e-money issuer. For more information about NEOVIA Financial visit www.neovia.com or subscribe at www.neovia.com/feeds/.